# Set Your Goals

Setting clear goals for your campaign is crucial to its success. Follow these steps to define and configure your goals:

### 1. Define the Goal of Your Campaign

Decide on what actions you want to reward your referrals for. You have two main options:

* **Conversion Events**: This option rewards advocates when their referrals complete specific actions you define, such as signing up or making a purchase.
* **Conversion Events and Social Actions**: Choose this if you want to reward advocates for both completing referral goals and engaging in social actions, like sharing on social media.

<figure><img src="https://1427773792-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhQxsg0xCpG1doJ626L8X%2Fuploads%2FxvwmTFYtEKZudI9Dsujg%2FScreenshot%202024-09-02%20at%2010.55.51%E2%80%AFPM.png?alt=media&#x26;token=2fdf907c-7eb9-4c11-b00a-fcf1a11b108e" alt=""><figcaption></figcaption></figure>

### **2. Choose the Number of Referral Conversion Events to Track**

Choose how many conversion events you want to track, depending on your campaign’s complexity:

* **One Conversion Event**: Ideal for actions like signing up for a newsletter or making a purchase. For example, if you want to track users who sign up or complete a specific action.
* **Two Conversion Events**: Suitable for tracking actions like signing up and then making a purchase, or downloading an app and subscribing.
* **Three Conversion Events**: Best for a series of actions, such as signing up, completing a demo, and making a purchase.

<figure><img src="https://1427773792-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhQxsg0xCpG1doJ626L8X%2Fuploads%2FcMSDTNfeEXm2RrUVgSWV%2FScreenshot%202024-09-02%20at%2010.56.07%E2%80%AFPM.png?alt=media&#x26;token=920d9e1a-3895-4aea-bae9-aa4f398f95ff" alt=""><figcaption></figcaption></figure>

### 3. Set Up the Default Referral Link

This is the link your advocates will share. Ensure it directs to:

* Your website’s homepage
* A dedicated landing page
* A ReferralHero widget designed to convert referrals

<figure><img src="https://1427773792-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhQxsg0xCpG1doJ626L8X%2Fuploads%2FhCIXAUm55vJZNBsYcPp9%2FScreenshot%202024-09-02%20at%2010.56.32%E2%80%AFPM.png?alt=media&#x26;token=99e4b923-ec3c-4d04-b15c-acea1d5a13df" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Note:** Adding a default referral link is compulsory. Please ensure you add one; you can always update it later if needed!
{% endhint %}

After setting up your goals, click on **Save & Go to Unique Identifier** to proceed to the next step.
