# Types Of Subscribers

Subscribers can have two different types:

## **Organic Subscriber**&#x20;

An **Organic Subscriber** is someone who joins your referral campaign without using a referral link. This can happen in two main ways:

1. **Direct Sign-Up**: The individual directly signs up for your campaign by visiting your website or landing page, without being referred by another participant.
2. **Importing**: You can also add Organic Subscribers by importing a list of contacts into your referral program. This method is useful when you want to include existing customers or leads into your campaign.

<figure><img src="https://1427773792-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhQxsg0xCpG1doJ626L8X%2Fuploads%2Fmd2pbEgYiwo46djyljS3%2FScreenshot%202024-08-26%20at%201.14.43%E2%80%AFPM.png?alt=media&#x26;token=16f4875c-0360-4bec-9655-4fe808c78097" alt=""><figcaption><p>Organic Subscribers</p></figcaption></figure>

## **Referral Subscriber**&#x20;

A **Referral Subscriber** is an individual who engages with your referral program by clicking on a unique referral link provided by an existing participant and then signing up for your campaign through that link.

<figure><img src="https://1427773792-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FhQxsg0xCpG1doJ626L8X%2Fuploads%2FM0gY6Dv8op3gPHXqG0eh%2FScreenshot%202024-08-26%20at%201.15.18%E2%80%AFPM.png?alt=media&#x26;token=d4945f26-6c21-471d-a16d-0a89d67d77d9" alt=""><figcaption><p>Referral Subscribers ( Pending , Unconfirmed &#x26; Confirmed )</p></figcaption></figure>

### **Types Of Referral Subscribers**

Referrals in ReferralHero can have one of three different statuses. These **Referral Status** help you track where each referral stands within your marketing funnel. By understanding the distribution of referrals across these stages, you can gain valuable insights into your campaign's performance and implement targeted marketing strategies to boost conversions.

1. **Pending ->** Referral has completed your 1st conversion event.
2. **Unconfirmed ->** Referral has completed your 2nd conversion.
3. **Confirmed ->** Referral has completed your 3rd conversion event.\
   \
   **For example**:  You run an **E-Commerce Store**. You want your customers to refer friends who will make a purchase. When a referral first signs up using their friend's referral link, their Referral Status is set to **Pending**. Once the referral adds items to their cart and completes the checkout process, their status changes to **Unconfirmed**. Finally, when the order is shipped or delivered, and no returns are made, the Referral Status is updated to **Confirmed**.
